Customer
Challenge
Solution
Results
Ridership Utilization Eliminates 4 Routes Saving Nearly $1M Over 5 Years
In 2022, Somerset ISD‘s Transportation Director, Michael Balderrama, contacted Premier Wireless along with UniteGPS to assist with an in-depth route consolidation project. The rural school district already had a subscription to Premier’s Crosswalk K-12; to take advantage of the technology, Balderrama used the software to its maximum potential by deliberately applying ridership utilization data to restructure routes.
All too often in the United States, school district officials face massive budget constraints and challenges. This was no exception when Michael Balderrama became the Director of Transportation at Somerset ISD in February 2022.
Entering the role amid a pandemic and hiring shortage, the former school principal and current Ph.D. candidate has transformed student transportation in his community. How? By investing time and effort into leveraging GPS technology.
Situation
Right from the start, the district’s shrinking school transportation budget concerned Balderrama. To conserve resources, his logical strategy to boost efficiency was to combine routes. Yet his colleagues wondered if this would be feasible since half the seats on every bus were assigned to students. You couldn’t combine 43 passengers from bus A and 48 passengers from bus B onto a single 77-person bus, or could you?
Understanding the task at hand, Balderrama discerned that before combining any routes, first he had to determine which students were assigned a route-but never actually rode. The initiative to utilize the routing software ultimately paid off.
Upon review of the data, he realized that only half of the students assigned a route were riders.
Solution
Considering that Somerset ISD’s Transportation Department already had a Premier’s Crosswalk K-12 account, they were equipped to delve into software and analyze student ridership. Based on the information gathered and examined, administrators understood why buses appeared so empty.
Soon enough, the team saw that less than half of the students with reserved seats on the bus were actual riders. Despite rosters listing up to 57 students, the numbers showed that many buses only carried around 20 on average.
This is when Balderrama grasped: student bus assignments and attendance must be consistently monitored to ensure route accuracy. Together, the team clearly identified an opportunity to consolidate routes due to low utilization. In effect, not only was this plausible but necessary to make better use of resources.
At the core of Somerset ISD’s predicament was a case of “ghost ridership,” meaning students who had a bus route assignment but didn’t use the service. In the end, Balderrama and his team solved this dilemma with Premier’s Crosswalk K-12’s Stop Check Report to follow as well as evaluate daily ridership.
Michael says...
Results
Labor Savings
Decreased Depreciation
Optimized Communication with Drivers
Increased Student Safety
Improved Customer Service with Parents
Crosswalk K-12
Managing your school district's transportation department can be both challenging and time consuming. ConnectED Bus Crosswalk provides the tools to increase safety, reduce expenses and improve response times with:
- GPS & Student Ridership
- Routing
- Pre & Post Trip Inspections
- Field Trip Management
- Turn-by-Turn Directions
- Health & Sanitation Management
- Parent & Student App
- School Information System (SIS) Integration